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THE FIRST, 100% ORGANIC MATTRESS STORE IN Pennsylvania CELEBRATES GRAND OPENING … OFFERS CHEMICALLY FREE BEDDING PRODUCTS

By Anonymous

Hellertown, PA September 29, 2004 -- “Our” goal is to satisfy the needs of the community, not only the organically minded people, but also those choosing healthy lifestyles as well states owner's Dennis and Leora Hornick. The Biggest benefit will be comfort, and peace of mind, after all 1/3 of our life is spent sleeping.

The Organic Mattress Store uniquely carries “MADE IN THE USA” products. Traditionally ordered from web-based stores,the mattresses, pillows and bedding previously unobtainable can now be found locally. Now everyone can see and lie down and feel the quality, states Hornick.

Custom made, the bedding contains only three ingredients; 100% certified organic cotton, wool, and 100% natural rubber (not synthetic latex) providing a luxuriousness, top quality, biodegradable product . Products will encompass all family needs…from cribs to King sized items.

Before World War II everything was organic. Today off gassing occurs from the materials most mattresses are made of. By using 100% certified organic cotton, wool, and rubber that concern is eliminated. With the recent Hurricanes in Florida we can only wish those 50,000 or so mattresses being replaced are organic so they don’t end up in a landfill further polluting air, land, and water.

During the Grand Opening Celebration, October 1 through October 15th, 2.5% of the proceeds from sales of all products will be donated locally to KIDS PEACE, a shelter for abused, abandoned, neglected and juvenile delinquent kids.



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Contour Products' Mattress Genie is Affordable Alternative to Adjustable Beds

By Anonymous

Ft Lauderdale, FL June 6, 2004--Contour Products, the popular brand leader in the sleep and support comfort industry, announces the roll-out of its newest item, the Mattress Genie -- offering adjustable bed comfort without the adjustable bed price.

“The Mattress Genie is a totally new concept that we are excited to introduce to the market this year. Once again we are bringing the features and benefits traditionally found only in high priced items to a level that everyone can use and afford,” said Scott Davis, president of Contour Products.


The Mattress Genie easily and affordably turns any bed into an adjustable bed in less than two minutes. A powerful electric pump delivers air to the genie’s lift chamber, which sits just beneath the consumer’s mattress. A handheld control, which illuminates for nighttime use, allows the user to raise and lower the bed to the desired level. The powerful lifting capacity can raise up to 1,000 pounds with ease, more than many of the high-priced mechanical adjustable beds. An additional advantage to the Mattress Genie is that there are no moving parts to break down, so maintenance is minimal.

Perhaps the most compelling aspect of this product is its incredible value. The average mechanical adjustable bed costs over $2,000. But the Mattress Genie, available in all bed sizes, is priced at less than $200, and can be used with the consumer’s existing mattress.

Mattress Genie is great for reading, working or watching TV in bed, but there are also numerous health benefits from sleeping with your head slightly elevated. Doctors recommend head elevation to patients suffering from gastrointestinal disorders such as acid reflux, hietal hernia and indigestion. It has also been shown that snoring can be alleviated through head elevation.

The Mattress Genie is available now at www.mattressgenie.com. It comes in King, Queen, Full and Twin sizes with MSRP between $99 and $199.

NOW EVERYONE CAN ENJOY THE COMFORT AND LUXURY OF AN ADJUSTABLE BED

ABOUT CONTOUR PRODUCTS:
Contour Products was founded in 1992 and have sold more than 12 million comfort and support products worldwide. They hold more than 40 US and foreign patents, and are available in over 80 countries. Products include the Contour Pillow, the Contour Leg Pillow, the Contour Cloud Pillow and Mattress Pad, and the Contour Beauty Pillow.




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Verlo Mattress Factory Stores of Beaver Dam Announces Ribbon Cutting Ceremony For Newly Renovated Facility

By Anonymous

Beaver Dam, WI September 23, 2004 -- Verlo Mattress Factory Stores of Beaver Dam, located at N7169 East Plaza Drive, will be celebrating the completion of its store renovation with a ribbon-cutting ceremony on September 23 at 10:00 AM. Several Chamber of Commerce Ambassadors and representatives from the Company's Home Office will be in attendance at this event.

The newly renovated facility expanded the showroom by over 800 square feet, giving the new showroom a total square footage of 2,450 square feet. The facility also boasts a large assembly and warehouse area, giving the facility a total of 13,400 square feet. The Beaver Dam store is also celebrating 11 years of business within this facility throughout October and November.

To celebrate the newly renovated facility, the Beaver Dam store will be hosting a Tent Event sale October 1-3, where customers can take $25 off all floor sample Crafted Comfort® mattress sets, $50 off all floor sample Custom Crafted™ mattress sets and $75 off all floor sample Handcrafted™ mattress sets. Mismatched sets, overstock pieces, closeout futon sofa sleeper frames and headboards are also available at the company's Craftsman-Direct® pricing. From October 4-31, customers can take advantage of the Grand Opening event. Customers can register to win a free queen size mattress set, and free financing on qualified purchases is available.

Verlo Mattress Factory Stores builds each mattress set specifically for each customer, using the finest materials along with the most time-tested workmanship techniques. Verlo’s mission is to provide its customers with the best, most restful night’s sleep. “Our philosophy is when you sleep well, you have the energy to dream big,” explained John Henry, Owner. “We’ve been serving the Beaver Dam community with our Craftsman-Direct concept since 1993. This new factory/showroom facility allows us to extend our unique quality and Craftsman-Direct pricing. It is a great facility that will help us increase our brand awareness,” added Henry.

About Verlo Mattress Factory Stores
Headquartered in Whitewater, Wisconsin, Verlo Mattress Factory Stores is the nation’s largest Craftsman-Direct® mattress retailer, providing specialty sleep products directly to customers. The Verlo Mattress Factory Stores Craftsman-Direct philosophy is a unique concept in the industry. Mattresses are handcrafted to customer's specifications just days prior to delivery.

In addition to mattresses, Verlo Mattress Factory Stores also offers the area's largest selection of futon sofa sleepers. Customers will also find quality ornamental headboards, pillows and mattress pads.

Founded in 1958, Verlo Mattress Factory Stores currently has 70 locations throughout the United States. The Company opened its first franchise organization in 1981. Currently spanning 7 states and growing towards its national goal, the Company has consistently demonstrated positive growth by number of units and gross sales. To learn more about our franchising opportunities, visit www.verlofranchise.com.




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